Everyone bought the same theme
A popular Shopify theme is running on tens of thousands of stores. Shoppers can't name why yours feels familiar, but it does — and familiar is not memorable.
A Shopify brand built from scratch.
The logo, the colours, the packaging, the product design — and a custom storefront built on top of it, not a theme with your logo dropped in. One team, fixed price, live in about six weeks.
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Why most stores blur together
The theme is not the brand.
The brand was assembled from pieces
A logo from a marketplace, a palette from the theme demo, packaging from whoever printed it. Nothing was designed to sit next to anything else.
Three freelancers, three directions
A designer, a Shopify dev and a packaging supplier who never spoke. You end up being the one holding the brand together.
What you get
Everything the brand touches.
We design the identity and build the storefront ourselves, in that order, so the store is an expression of the brand rather than a container for it.
Naming & positioning
What the brand stands for, who it's for and how it talks — written down before anything gets drawn.
Logo & wordmark
An original mark with the full set of exports: horizontal, stacked, icon, light and dark, plus the editable source files.
Colour & type system
A palette and typeface pairing documented in a short brand guide, so your ads, emails and packaging stay consistent long after launch.
Packaging & product design
Labels, boxes, inserts and unboxing — designed with the same system as the store, in print-ready files your supplier can use.
Custom Shopify theme
Your own theme, not a licensed one: custom sections your team can rearrange in the admin, built to stay fast on a phone.
Collection & product pages
Structured around how people actually decide — imagery, copy blocks, size and variant pickers, bundles, upsells and reviews.
Apps & integrations
Email, reviews, analytics, subscriptions and shipping wired in and tested, so launch day isn't the first time anything runs.
Migration without downtime
Already trading? We work on your live store, keep products, orders and history in place, and switch over when the new storefront is ready.
The files, not just the pixels
Editable brand sources, the theme code, a short brand guide and a recorded walkthrough of how to run it all yourself.
Proof
Stores we've built.
Sreya Creates makes earrings, necklaces and dreamcatchers one at a time in Kolkata. Almost every piece is one of a kind, which is a genuinely awkward thing to sell through a stock theme built for restockable inventory.
So we built the brand and the store together: the monogram and wordmark, the cream and deep-red palette, the editorial type, and a custom Shopify theme with sections made for one-of-one stock, Pujo seasonal drops, gift-wrap at checkout and archival Kolkata artwork running through the page as texture.
Visit sreyacreates.com ↗What we built
Logo and wordmark, colour and type system, product photography direction, and a custom theme — homepage, collections, product pages, cart and checkout.
What it runs
Seasonal collections, gift-wrap as a cart option, an email capture for new drops, and Aurevia — our own AI shopping assistant — answering questions in the corner of the store.
We also build for Shopify, not just on it: Aurevia is our own app, listed on the Shopify App Store and shipped roughly every week for over a year — so we work in the same admin, theme architecture and checkout your store does. Read how Aurevia was built.
Timeline
A full brand and store build typically launches in about six weeks: scope, then identity, then design, then the build, with something to look at every Friday from week two. Brand-only or store-only work is faster.
Investment
Fixed price, agreed before we start. Because scope varies — one product or two hundred, brand from scratch or a rebuild — we quote after a short scoping call, in writing, within one business day.
Questions
Before you reach out.
Do we get a custom theme or a customised one?
Custom. The storefront is your own theme, designed for your brand and built section by section. Your team still edits content normally in the Shopify admin.
Can you do the branding only?
Yes. Identity, logo, colour, type and packaging can be delivered on their own, with a brand guide your existing developer can build against.
We already have a brand we like. Can you keep it?
Of course. We'll design the storefront around the identity you have, and only tidy or extend it where the store needs something that doesn't exist yet.
Will our store go down while you rebuild it?
No. We develop against your live store on an unpublished theme and publish only when you've signed off. Products, orders and app data stay where they are.
Can you design the packaging too?
Yes — labels, boxes and inserts, supplied as print-ready files. We design them alongside the store so the unboxing matches what the customer bought from.
What happens after launch?
We watch the first real orders, fix what they surface, then hand everything over: the store, the theme code, the editable brand files, the brand guide and a recorded walkthrough. No retainer, no lock-in.
Let's talk
Ready to build the brand?
Chat with our AI to scope your store — it captures the details and a human follows up within one business day.