Scale the strategy, not the chaos
The growing stage is when ‘we will fix that later’ becomes expensive: inconsistent answers, ad spend without feedback loops, and a team that is half in spreadsheets. Aurevia gives you governance in plain English—how hard to upsell, when to bundle, which topics route to people—and the analytics to prove it so marketing can keep buying traffic with a straight face.
This is for mid-market and ramping brands: enough monthly sessions that 1 point of CVR is real money, and enough people that the AI has to be coachable, not a black box.
Rules you can read
Merchant instructions that match how your head of ecommerce actually runs promos and positioning.
Revenue, not noise
ROI and analytics tie AI behavior to what finance cares about so budget conversations get easier.
Channel coordination
Support the same product story you run on email and paid social—on-site.
What you get
Custom selling playbooks
Bundle logic, add-on rules, and ‘never lead with X’ policies without shipping new code for every test.
Attribution for grown-up budgets
See how assisted sessions compare to holdouts; allocate spend to what works, not the loudest channel.
Multi-team alignment
Give growth, product, and CX a shared read on intents and frictions from real chats.
Scale headcount with leverage
Let humans do judgment calls; let the AI do volume that does not need a person.
How it works
Document what ‘good’ looks like
Turn your best rep’s talk track into written rules the model can follow.
Roll out in cohorts
Pilot new categories, regions, or campaigns with clear success metrics.
Tighten weekly
Review analytics and fix the top 3 frictions; compound improvements beat one hero launch.
See it in action
Swap in: your “That’s not how I’d sell it” rules UI or screen recording
A screen capture scrolling custom instructions: e.g. ask skin type first, do not open with premium, correct bad recs. Your brand mock is ideal.
FAQ
We already A/B the site. How does this add?
You A/B a sales brain that can react to the specific doubt that heatmaps will not show. Many teams test both, not either-or.
What about brand compliance?
Set tone, vocabulary, and prohibited claims so teams do not have to police every line manually in real time.
How do we onboard new hires faster?
The AI does not replace training, but it stops new reps from being the only source of first answers while they ramp.
Ready to see it on your store?
Install from the Shopify App Store and go live in minutes.