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Conversation analytics

Your customers are telling you what to fix

Every chat is a tiny piece of market research. Aurevia clusters what shoppers actually ask — the sizing doubts, the shipping confusion, the products that stall — into a ranked list of what to improve next.

  • Top questions, auto-clustered weekly
  • Drop-off points mapped to the journey
  • One transcript-backed truth for the team

Conversation intelligence

Aurevia dashboard

Last 7 days

Intents tracked

47

▲ 6 new

Questions clustered

1.9k

Journey drop-off

−23%

vs last month

Top questions this week

“Does it run true to size?”214
“Where is my order?”178
“Is it in stock in black?”121
“Do you ship to the EU?”96
Powered by Aurevia.io

Behavior, not vanity

Intents, friction, and patterns — not a chat-volume counter dressed up as insight.

The journey, connected

See how questions link to add-to-carts, exits, and handoffs over time.

Everyone reads one truth

Marketing, product, and support work from the same transcript-backed evidence.

What you get

Transcripts and themes

Cluster what keeps coming up so you are not guessing from one-off support emails.

Funnel and drop-off

Know where the conversation ends without a win—then fix the product page, policy, or prompt.

A/B the assistant, not the whole site at once

Test welcome flows, nudges, and discovery depth with controlled experiments and clear reads.

Paired with win/loss thinking

Identify what a “win” even means in your category—gift, subscription, B2B quote—and track toward that.

How it works

  1. Tag conversations

    Automatic and merchant labels build a map of your shoppers’ real language.

  2. Review weekly

    Pick the top 3 frictions; assign owners in product, CX, and growth.

  3. Ship improvements

    Update site copy, KB entries, and AI rules with evidence, not hunches.

We used to guess why the return rate on our travel mugs was high. Aurevia's analytics showed everyone was asking the same lid question we'd buried on page three of the PDP. Fixed the copy, watched the tickets disappear.

Priya NairHead of Ecommerce, Faro Home Goods

Questions, answered

How is this different from ROI tracking?

ROI tracking centers dollars attributed to the AI. Analytics centers language, intent, and journey so you can improve what creates those dollars.

Do I need a data team?

No. The first wins come from a weekly read of repeated questions and a short fix list, not a warehouse project.

Can I export for deeper analysis?

Yes—treat conversation exports as inputs to your own BI or agency reviews if you outgrow the built-in views.

See it live on your store

Install from the Shopify App Store, sync your catalog, and watch the first conversations come in — most merchants are live within the hour.