Read the stories in the data
This is the behavior layer: top intents, common objections, and drop-off points in the journey. You use it to fix copy, adjust merchandising, and coach the AI—because real growth comes from learning what people actually needed and did not get fast enough. ROI is money; analytics is the why and what next.
Merchants use conversation analytics to answer: What should our PDP clarify? Which products confuse people? What should we A/B in the widget next week? It is a learning system, not a report card for chat volume.
Behavior-first
Intents, friction, and patterns—not vanity chat totals.
Journey view
See how questions connect to add-to-carts, exits, and handoffs over time.
Team alignment
Give marketing, product, and support the same transcript-backed truth.
What you get
Transcripts and themes
Cluster what keeps coming up so you are not guessing from one-off support emails.
Funnel and drop-off
Know where the conversation ends without a win—then fix the product page, policy, or prompt.
A/B the assistant, not the whole site at once
Test welcome flows, nudges, and discovery depth with controlled experiments and clear reads.
Paired with win/loss thinking
Identify what a “win” even means in your category—gift, subscription, B2B quote—and track toward that.
How it works
Tag conversations
Automatic and merchant labels build a map of your shoppers’ real language.
Review weekly
Pick the top 3 frictions; assign owners in product, CX, and growth.
Ship improvements
Update site copy, KB entries, and AI rules with evidence, not hunches.
See it in action
Swap in: top intents bar chart or funnel vs site baseline
A chart of “Top questions this week” or a funnel: landed → asked → add to cart, with a highlight on the biggest drop.
FAQ
How is this different from ROI tracking?
ROI tracking centers dollars attributed to the AI. Analytics centers language, intent, and journey so you can improve what creates those dollars.
Do I need a data team?
No. The first wins come from a weekly read of repeated questions and a short fix list, not a warehouse project.
Can I export for deeper analysis?
Yes—treat conversation exports as inputs to your own BI or agency reviews if you outgrow the built-in views.
Ready to see it on your store?
Install from the Shopify App Store and go live in minutes.